DarkHorse AutomationsMissed call ROI calculator
A missed call ROI calculator turns the calls you never answered into a number you can actually look at. Put in your own figures below — nothing is sent anywhere and there is no signup.
What the number actually means
The figure above is not money stolen from you, it is money that went to whoever picked up next. A homeowner standing over a leak does not wait for a callback; they work down the list. That is why the recovery rate matters more than the number of missed calls — ten missed calls a week is a rounding error if nine of them ring you back, and a serious problem if none do.
Why we are not selling you an automation on this page
The obvious next line here would be buy our missed-call text-back service. We are not going to, because there is a cheaper question first: why is the phone not ringing more to begin with? An automation that answers more of a small number of calls is worth far less than being found by the people who never called you at all. If you are invisible in local search, texting back faster does not fix that.
Find out where you actually stand
The Local Search Audit is $49 and it tells you the three things that decide whether your phone rings: where you rank in your service area right now, which competitor is taking the calls you are not getting, and the specific fixes in the order worth doing them. You keep the report whether or not you ever hire us.
Get the $49 Local Search Audit →
Or start with the free checklist
Not ready to spend anything? Take the free Local SEO Checklist — the same list we work through on a paid audit. Or read how local search works for home-service businesses first.
Send me the checklist
One email, the checklist, no call and no pitch.
Frequently asked questions
How much does a missed call cost a contractor?
It depends on two numbers: what an average job is worth to you, and how often a caller who reaches voicemail hires you anyway. Most trades put the second number low, because a homeowner with a burst pipe calls the next company on the list within a minute or two. Multiply your average job value by the jobs you never hear about and you have the annual figure.
What is missed call text back?
It is an automation that sends an instant text to any caller you did not answer, usually along the lines of sorry we missed you, what do you need. It works because it keeps the conversation open while the caller is still holding their phone, instead of leaving them to dial your competitor.
Do most missed callers really not leave a voicemail?
Voicemail rates vary a lot by trade and by urgency, which is why this calculator asks you rather than assuming. Set the recovery rate to whatever matches what you actually see. If you have never measured it, start conservative and note that the honest answer is you do not know yet.
Is this calculator accurate?
It is arithmetic on numbers you supply, so it is exactly as accurate as your inputs. It is a way to size the problem, not a forecast. Use your real average job value rather than your best job.
What should I do about it?
Before buying any automation, find out why the phone is not ringing more in the first place. That is what the Local Search Audit covers: where you actually stand in local search, which competitor is taking the calls, and the specific fixes in priority order.
Estimates only, based on the figures you enter. Local search guidance follows Google’s own ranking systems guidance.